Why is it necessary to shorten links?

Shortening links has more effects than you think. Below are the benefits you get when shortening links:

Link shortening tools are useful for both professionals and consumers. It helps reduce the length of URLs into more manageable links. You can also use this tool to translate meaningless addresses into something more understandable.

1 - Reduce the number of characters when sharing on social networks

Nowadays, most people use social networks. Therefore, sharing links on these platforms is a good way for your channel to reach as many customers as possible.

However, their attention span is often quite short on social media platforms due to the sheer volume of content. Therefore, you need to post information that is short, concise but still attractive. On the other hand, social networks often limit the number of characters or posting time. Therefore, shortening the shared link in this case is really necessary.

For example, if you place a link on a TikTok video without shortening the sharing URL, you will see half of the screen covered by text. Isn't it bad?

2 - Make the URL friendly and easy to remember

Although web addresses are usually simple and easy to remember, sometimes there are long URLs, causing confusion. For example, when sharing a profile on Google Drive with an employer, you will receive a link https://drive.google.com/file/d/1d1f5bpT55X5kFTyvGl9PzLfGp30bJwN3/view?usp=sharing to send to them. Although it's easy for people to click on this link, when they copy or enter the above address, characters may be missing.

Instead of leaving it that long, you can shorten the link, making it easier to read, for example: shli.cc/Your-Name-Resume-2023 or shli.cc/abcxyz

3 - Outstanding branding and marketing

One of the best things that link shortening does is creating branded links. That means, you can change the link to suit the company's marketing or branding programs. Although pages on the web will use web addresses, this is not true for other tools you may use.

For example, if you use Google Forms to create a questionnaire, the form address will be a basic Google link. However, if you use link shortening, you can later change the address to a form that better represents your brand.

You can also shorten links by events, such as yourcompany.com/third-anniversary-discount. This way, the URL changes from an address to the page and turns it into a marketing tool.

4 - Click tracking and more

When running a marketing program, information is king. Understanding your customer hierarchy will tell you how they interact with your product and meet their needs. URL shortening will help you do that.

The reason is because shortening links not only reduces the length of the web address, but also helps you determine the customer's location, how they found the page, the device they were using when accessing that link and more.

Those metrics will help you determine the effectiveness of your ads. From there, you can build a better strategy.

5 - Deep link to the application

If you have developed an application for your business, you probably want customers to log in and use it. In addition to running a strong marketing campaign, using deep links is also a way to encourage usage. This method redirects open links in the browser to the application.

For example, let's say you own a coffee shop and just released a new drink. Instead of linking the web address on the order button in Instagram Story, you can use a deep link to open the automatic ordering app. This action simplifies the user's interaction process with the brand, allowing them to order their desired drink directly from the shortened link, without having to open the website or log in as usual.

Above are the benefits of shortening links. When do you usually shorten links and how effective is it? Experience the free link shortening service with https://ShLi.cc!

Source: https://shli.cc/pages/why-is-it-necessary-to-shorten-links

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